When Shake Shack started as a hot dog cart in New York City’s Madison Square Park, our mission was simple: raise funds for a public art project. As we grew into a global business, our mission to Stand For Something Good expanded to include taking care of our team, sourcing premium ingredients from partners with the same dedication to quality, designing our Shacks responsibly, supporting our communities through donations, events, and volunteering—and much more. Doing good is in our roots, a part of our DNA since day one. 20 years later, we’re still continuing to expand and evolve our mission to Stand For Something Good in everything we do.